Entrepreneurship in Family Businesses and their Impact on the Social Business Development in Trujillo-Peru

The objective of this research was to know in depth to what extent and in what way entrepreneurship in family businesses affects the social business development of the city of Trujillo 2022. The research was applied, Mixed approach. In relation to the quantitative method, we proceeded from the observation, formulation of the hypothesis and, finally, the qualitative method was applied to deepen the understanding and explanation of the results. Explanatory sequential design was applied. The type of quantitative design was causal, non-experimental cross-sectional descriptive correlational. The variables considered in this study were entrepreneurship in family businesses and business social development. The population was made up of family businesses in the city of Trujillo and the sample was randomly selected with a sample size of 73. The technique used for data collection was the survey, in the quantitative part and for the qualitative part the interview was used. The data collection instrument was the questionnaire in quantitative research and the interview guide for qualitative research. Results evidenced the relationship between family entrepreneurship and social business development in the areas of footwear and manufacturing of Freedom. The level of family entrepreneurship in footwear and manufacturing was located with 72% at a good level and 62% regular. A perception of business social development was observed at a good level of 73% and fair 58%, social sustainability 74% is located in good and 57% regular, economic sustainability focuses on good with 66% and on regular 56% and finally, environmental sustainability was located in good 73 % and fair 56%, This is due to the reduction of gas emissions, waste and recycling of materials. It showed the relationship between family entrepreneurship and social, economic and environmental sustainability in footwear and manufacturing.