GENERATING IMPELLENT CREATIVE IDEAS IN ART/DESIGN: CRITICALITY OF THE BRAINSTORMING HEURISTIC

Brainstorming, is a spontaneous and immensely intuitive procedure to rapidly generate multiplicity of ideational variations. Its potentiality as a group as well as individual strategy to impel inspiration, creative flow, energy and ideas for structural and human development is critical, well documented and often utilized in marketing, industry and writing to mention a few. However, there is prevalent ignorance of utilizing brainstorming for generation of innovative ideas and concepts in art/design. Therefore, this paper focused on the criticality of brainstorming heuristic for intrinsic drive to generate creative ideas for product development in art and design. Towards this end, a triangulation of methods: Critical-historical-analytic examination, artistic exploration, and content analysis are employed. The paper introduced the reader to brainstorming and the necessity for strategy to generate new ideas, foster creative thinking, and impel motivation, which are essential in product development. Moreover, it elucidated the processes of creativity, and form generation akin to art/design. Also, the paper discussed the heuristic of brainstorming as a suitable strategy for group and individual. Furthermore, it presented utilization of Proving Mount and Viewing Frame technique for prospecting creative ideas in art/design as a veritable brainstorming strategy. The paper found that the brainstorming heuristic is a potent strategy that is critical to creating ideas for form and subject matter generation in art/design. Finally, the paper suggested the need for artists and designers to thoroughly grasp and utilize the brainstorming heuristic to create innovative ideas and products that meet user needs.