A Cashless Society: Consumer Perception towards the Use of Digital Transactions

With the advancement of technology, the acceptance the digital electronic transaction systems among the Bhutanese consumers have increased over the years. This paper examines the level of awareness among the Bhutanese consumers about digital transactions and investigates the factors affecting Bhutanese households’ perception of digital transactions. Primary data were collected by using multi-stage sampling technique from 100 Bhutanese household across twenty districts in the country for the year 2021-2022. Data were analyzed using mean, standard deviation, skewness, kurtosis and regression model to draw the results. The results showed that the respondents are more aware in terms of using ATMs and mobile apps mode of payments as compared to the latest modes of digital payments.