Reddy, V. Bhargavi and Rajani, N. Sree and Parvathi, A. (2022) Study on Performance of HUL Shakti Ammas in Anantapur District, India. In: New Innovations in Economics, Business and Management Vol. 6. B P International, pp. 1-12. ISBN 978-93-5547-543-5
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Official URL: https://doi.org/10.9734/bpi/niebm/v6/15454D
Abstract
For the purpose of empowering the rural poor, corporate enterprises such as HUL employ bottom-of-the-pyramid marketing. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India. This paper focuses primarily on the operation of this model known as Project Shakti, its prerequisites and problems, and its operational perspective. How are shakti entrepreneurs faring in the Anantapur district?
| Item Type: | Book Section |
|---|---|
| Subjects: | Opene Prints > Social Sciences and Humanities |
| Depositing User: | Managing Editor |
| Date Deposited: | 14 Oct 2023 04:27 |
| Last Modified: | 14 Oct 2023 04:27 |
| URI: | http://geographical.go2journals.com/id/eprint/2689 |
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