Comparative Research on Performance of Feed Companies in China---Based on an OR-DEAE Matrix

Feed manufacturing play a key role in agriculture development and economic growth. The present paper elucidates an operating revenue-DEA efficiency (OR-DEAE) matrix to evaluate both big and strong aspects of feed enterprises in China based on the evaluation measure of Fortune Global 500 and a Data Envelopment Analysis (DEA) method, i.e., super-efficiency CCR model, in order to achieve a healthy and sustainable development in feed manufacturing. Results show that there is a big difference between the performances of feed companies in China. Most of the feed companies are in the question mark quadrant or dog quadrant of the OR-DEAE matrix, showing that their operation levels are relatively low. Only two benchmarking companies were in the star quadrant which reflects they have both big and strong capability. We therefore provide several suggestions for the backward companies to improve their performance.