A Study on Consumption Pattern of Various Types of Major Dry Fruits and Nuts in Coimbatore City

Aim: The purpose of the study was to find the consumption pattern of various types of major dry fruits and nuts in Coimbatore city of Tamil Nadu.

Design of the Study: Analytical or diagnostic research and exploratory research design were used as the study aims to find the consumption pattern of major dry fruits and nuts in Coimbatore city. Survey was carried out through a well-structured interview schedule. Primary data was collected using interview schedule from the sample respondents.

Methodology: The sampling technique used for data collection was the convenience sampling method. The sample respondents in this study were selected from different regions of Coimbatore city who had purchased major dry fruits and nuts in supermarkets, hypermarkets, retail stores and bakeries. Total sample size for the study was 150. Tools used for analysis were percentage analysis and chi-square test for consumption patterns of major dry fruits and nuts.

Findings: Most of the sample respondents were highly aware about the health benefits and nutritional content of dry fruits and nuts. Age is significantly associated with purchasing frequency, consumption pattern of major dry fruits and nuts. Consumption pattern of major dry fruits and nuts varies according with the age of consumers. There is no significant association between gender and consumption pattern of major dry fruits and nuts. Family income was significantly associated with the quantity of consumption of major dry fruits and nuts like almond, pistachios, cashews and raisins.