Items where Author is "Negm, Eiman"

Kassem, Menatallah M. and Negm, Eiman and Gharara, Sahar R. Abu (2024) Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention. OALib, 11 (06). pp. 1-19. ISSN 2333-9721